There is something compelling and disturbing about beauty. Beautiful objects; ‘idols’ are made to be self-contained, self-referential, self-sufficient. They are valued for their own sake rather than for their function or utility. An object imbued with beauty detaches itself from its function and ultimately from its maker and in the process makes itself complete asserting its autonomy. For this reason, objects that possess beauty have an uncanny hold over human beings because they, like us seem autonomous. Idols, unlike fetishes and totems, as WJT Mitchell argues in his book What Do Pictures Want? The Lives and Loves of Images, are objects so beautiful that they possess extraordinarily seductive powers, the ability to make demands on us humans. They entice their viewers, collectors, owners, lovers. Idols want more than just love and fidelity.